Description:
Forecasting demand for new products is about as challenging as it gets. With limited or no demand history to guide the way, many traditional forecasting methods simply cannot be used. But don’t despair—there are proven methodologies and strategies that can help you tackle this challenge!
In this one-hour webinar, Eric Stellwagen will explore various methods for effectively forecasting new products. He will also discuss the role of judgement and market research.
Eric will review key classifications of new products and discuss the pros and cons of various forecasting methods for:
- Replacement products
- Product line extensions
- New-to-company products
- New-to-world products
Drawing from real-world examples, Eric will demonstrate several popular forecasting techniques for new products, including product mapping (item supersession), custom component models, forecasting by analogy, the Bass diffusion model, and assumption-based modeling.
The webinar will be presented twice to accommodate various time zones. Completing the registration allows you to attend either session.
Can’t attend the live webinar? Register for the session and we will notify you via email when the recording is available for on-demand viewing.
Who Should Attend:
This webinar is perfect for demand planners and anyone responsible for forecasting new or replacement products. Whether you’re struggling with forecasting products with limited historical data or looking to refine your approach, this session will provide you with the tools and insights you need to improve your forecasting accuracy.
Speaker:
Eric Stellwagen is
